Why Soap?

It was the allergies. Allergies to synthetic ingredients and artificial dyes and fragrances that started this journey for Roshan Richards, the owner and artisan of Soaplicity. She had become extremely frustrated at not being able to find facial, bath, and body products that were not "greenwashed", but truly all-natural, to help with the allergic reactions and skin issues she and other family members were experiencing. She just felt in her gut that the closer ingredients were kept to nature the better results they would have on the skin. 

After an exhaustive search and spending untold amounts of money on commercial products with no improvement, she decided she would make the products herself. Liking to research, she sought out everything she could on the therapeutic properties of butters, oils, clays, herbs, and essential oils. She learned how to safely make cold-process soap and then formulated her first soap, Oasis, for her son who was plagued with psoriasis. She knew her gut had been right when his psoriasis cleared up after only 3 days of use.

Excited, Roshan then made a facial soap and scrub for herself - the Euphoria Facial Bar (now Sopalicity's #1 selling soap) and it’s accompanying Time Warp Facial Scrub to help her with her maturing skin. The results were so instant and amazing she gasped. Then, she got mad. She had been spending hundreds of dollars on commercial products that didn’t work half as well and were loaded with harmful chemicals. Looking at the results in the mirror she realized that products like hers were needed. It was at that moment her purpose and passion were lit, and Soaplicity was born.

At its start, Soaplicity sold at farmer’s markets and tradeshows with the hopes of making a little extra cash in the summertime. All products were formulated, tested, and created in Roshan and Tom’s (her husband) dedicated basement. She found great joy in helping people love their skin again. As it turned out, many people were looking for truly all-natural facial, bath, and body products, too. Soaplicity grew so fast over the first nine months, that they came to the point where Roshan had to choose between her “regular” job with a steady paycheck or jumping all-in with Soaplicity. After much discussion and Tom agreeing to take a second job to help fund the venture, they took the leap and have never looked back.

Today, Soaplicity is located on Main Street in Pleasant Grove, UT, where all products are still handmade on site and in small batches to control quality. They average 3-4 employees of college-age or older who make product, manage sales, complete internships, and help fulfill orders that ship all over the world. Soaplicity’s mission is to create superb, industry leading, 100% truly all-natural facial, bath, and body products made with only the finest sustainable ingredients available. Soaplicity promises you will never find artificial colors or fragrances, microwave processes, paraben, sulfate, silicone, formaldehyde, gluten, or cruelty-testing in any of its products.

More About Our Products & Philosophy…

Soaplicity is a green manufacturer which means that we go the extra mile in terms of sustainable products and eco-friendly packaging. We strive to leave as small of a carbon footprint as possible.

Just a few things we do:

  • We use only Sustainable Ingredients
  • Recycled/recyclable packaging, compostable packaging, or Biodegradable BPA Free Plastic Packaging
  • Non-Toxic Facility Cleaners
  • Use Hybrid Vehicle for Transportation (to lower gas emissions)

Here at Soaplicity we truly value the Earth. We believe that everyone (especially companies) has a duty to protect and take care of the environment that we all share. We also strongly believe in the power of all natural bath and body products. Over the course of our company’s lifetime we have seen more than our share of lives changed. It is our honor and privilege to serve our customers with premier, natural products.


March 12, 2012

Soaplicity Organized

Summer 2012

Farmer’s Markets & Trade Shows

March 2013

Soaplicity goes online for the first time

Summer 2013

June 2016 Sold from house and online

July 7, 2016

Soaplicity storefront opens on Main St. in Pleasant Grove, UT

October 2016

Updated website with shopping cart that integrates with inventory and point of sales system

December 21, 2016

1st International Order placed by customer

March 2018

Bubble Box Subscription Box service launches

September 2018

Named one of Top 25 Best Websites to Buy Handmade Soap

February 2019

Recipient: Pleasant Grove City 2019 Mayor’s Choice Award